EIGHT of the BEST tools to help you harness the power of SEO!

So, you want to learn how to optimise your website for search engines? Do you want to know how to both a higher quality and higher quantity of traffic to your website?

If so, then this is the place for you!

I’ve put together a list of the very best resources available right now to help you become an SEO pro!

Let’s get into them!

SEMRush

A lot of SEO is analysing what your competitors are doing and seeing how you can implement their strategies into your own. To help you with this is SEMRush!

It’s an industry-leading SEO backlink checker and competitor research tool. Basically, you pop in a domain name and get a HUGE number of insights about it, including backlinks, anchor text and more!

There is a free version of this tool available, and there’s also the option of signing up for a free, 14-day trial: https://www.semrush.com/

Google’s SEO Starter Guide

Yes, there are other search engines out there, but let’s be honest, Google is the number one, and as such should be the engine that you’re focussing most of your SEO efforts on.

So it’s important to understand how Google works, and what you can do to ensure good rankings on their platform. Luckily, they have a free search engine optimisation starter guide!

https://support.google.com/webmasters/answer/7451184?hl=en

Screaming Frog

A cool name, right? Well just wait, it gets better!

Screaming Frog’s SEO Spider (told you it gets better) is a tool that crawls your website’s URL and analyses your on-site SEO.

Whilst this is a premium tool, you’re able to download the software for free and access certain features without spending a penny.

Some of the free tools that the SEO Spider can do is:

• Find broken links, errors and redirects

• Analyse page titles and meta-data

• Review meta-robots and directives

• Audit href-lang attributes

• Sniff out duplicate pages

• Generate XML sitemaps

• And a handful of other nifty tools!

https://www.screamingfrog.co.uk/seo-spider/

Google Webmasters YouTube Channel

Sometimes we all get sick and tired of reading, at least I do anyway.

Luckily for us, Google Webmasters YouTube Channel is packed full of useful SEO advice and tips. If you’re someone who (like me) finds it easier to digest information when it’s presented in a visual format, this is the option for you!

https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA

The Moz Beginner’s Guide to SEO

Moz is one of the leaders when it comes to search engine optimisation articles and information. As well as a huge back catalogue of articles, they also have a range of both free and premium SEO tools.

One of the amazing free resources they have on the website is the Beginner’s Guide to SEO! This is a highly detailed, comprehensive guide on how to optimise your site. It’s worth a read if you’re new to the SEO world, but seasoned pros will be able to learn a few things too!

https://moz.com/beginners-guide-to-seo

Pingdom

If you’re new to SEO research, you may not know that search engines, as well as checking content type and quality, also rank your website based on its usability and load times.

Yep! If your website is slow to load, that will have a drastic effect on its SEO score. This will become even more so when Google introduce a few new ranking factors primarily focussing on usability.

To make sure you’re on top of this, Pingdom have an incredible (and free!) tool that allows you to check the speed at which your website loads.

When you pop your URL into the tool, it will generate a report with a list of areas that your website can improve on.

https://tools.pingdom.com/

Yoast

If you’re using WordPress to power your website or blog, then you NEED to be using Yoast. It’s a free plugin that scores your page content from an SEO perspective. It has a handy traffic light system which will let you know if what you’re working on is search engine friendly! And if it’s not, it’ll give you a list of practical, actionable suggestions on what you can do to improve it!

Don’t worry if you’re not using WordPress though! Yoast also has a website that you can play with! It has the catchy name of the Real-Time Content Analysis section. This tool does pretty much the same job, except you need to upload your page’s HTML code (or you can include just plain text), along with a focus keyword, and it’ll let you know how good the on-page SEO is!

https://yoast.com/

Hubspot’s Website Grader

This tool allows you to enter a URL (be that your own or a competitor's) and it will tell you a couple of things. One; it’ll tell you how well your site is functioning from an SEO and inbound marketing point of view, and two; the steps that you can take to fix any issues or problems.

Keep in mind that while this tool can be super helpful, it only analyses your homepage. This means that if you want to complete a more detailed analysis of your website’s SEO, you should look at using some of the other tools on this list.

https://website.grader.com/

Conclusion

With those tools at your disposal, you’ll be ready to tackle the world of SEO, and start bringing in more high-quality traffic to your site!

If you’re in need of some content ideas, check out this handy roundup of some of the best content-generation tools, or why not check out how you can extend your ideas into multiple pieces of content?

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