Why Your Business Needs Good Content

The best way of building an audience on social media isn’t by running Facebook Ads, nor is it attempting to create viral posts. No, in fact, the best method of building an audience is creating high-quality content.

You may have heard the phrase “Content is king.” Originally the title of an essay written by Bill Gates in 1996 (which you can read here) whereby he attempted to “predict” the future of the Internet. And whilst the landscape of the Internet may have evolved substantially from when that essay was published, the title is still very much relevant.

To this day, content is by far the most effective tool that businesses and brands can use when attempting to build up an engaged audience on social media. However, with that being said, content marketing doesn’t only apply to social media.

If you want to make good use of organic SEO to bring traffic to your website, then publishing a steady stream of content is vital.

Let’s look at some breakdowns on why all businesses, including yours, need to be publishing a steady stream of high-quality content, and why this is so important for building an audience…

Improve Brand Reputation and Trust via Content Marketing

A huge benefit that can be drawn from regularly publishing high-quality content on both social media and your website is building trust and brand loyalty.

In today’s world, with so many businesses competing for our attention, it’s never been more important to position your business as an industry leader.

When a customer reads content published by your business, they begin to develop an opinion of the overall brand. If the content is of a high standard, then they’ll associate the same standard with the brand too. Because of this, it goes without saying that the higher the quality of content, and the more value you can provide through it, the easier it will be to build trust with your target audience.

Great Content Helps to Influence Conversions

As well as helping to build an audience, great content also helps to convert existing audience members into paying customers.

The content you put out should have the overall goal of persuading people to make a purchase from your business. The more content that you put out, the more information customers will have at their disposal, allowing them to make an educated purchase decision.

It should be said, however, that not every post should be trying to sell something, but rather the overall goal of your content marketing efforts should be to that end. Learn more about how often you should post promotional content here.

Content is Amazing for SEO

This was mentioned at the very beginning of this article, but it really can’t be understated how powerful good content is when it comes to SEO (Search Engine Optimisation).

SEO plays a very important role when it comes to the visibility of your website in search engines like Google and Bing. However, it should be noted that your content should be constantly optimised to ensure you’re getting the most possible from it.

Check this out to find some quick SEO wins to boost your website’s organic reach.

It’s been said that regularly posting content is the most effective SEO technique. Due to this, businesses that regularly post blog articles have an average of 434% more pages indexed on Google than competing businesses that do not.

Essentially, this means that the more content that you put on your website, the more pages search engines have to index, and thus more pages to show potential customers in their search engine results!

Keep in mind, however, that although more pages don’t equal higher amounts of traffic, it does give your business the opportunity to rank for more keywords, which in turn enables your website to appear on more search engine results pages!

Fantastic for Growing Social Media Accounts

The reputation of a brand often hinges on the number of followers they have on social media. Although this is largely a vanity metric, and doesn’t necessarily represent the quality of your business, people will make an instant, snap judgement of your business based on the number of followers it has on social media.

To build an audience on socia, Instagram in particular, you need to be posting extremely regularly. At least once a day is recommended, however, more is always better, so long as you’re not sacrificing quality in favour of quantity.

By having content regularly created for your business, it makes it much easier to hit these goals. Plus, by making use of content repurposing, it’s super easy to get multiple posts from a single idea!

Good Content Sets You Apart

As we all know, there are a million and one businesses out there, many of them looking to gain the upper hand on the same market as you.

By regularly posting great, high-quality content to both social media and your website, you’ll start to define yourself as a leader within your industry, something that’s vital in this day and age.

What’s more, as you create more content, you’ll start to develop your own, unique brand voice and image. Beyond the subject of the content, you can set yourself apart through the language your business uses, and the way that it portrays itself online.

To Summarise

It should be clear by this point that your business NEEDS to be regularly publishing great content. Not only does it help to boost visibility, but it’s invaluable when it comes to connecting with your audience and establishing yourself as an industry leader.

Content marketing isn’t something that can be ignored, especially when you’re looking at developing and growing a business!

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