Why You Need Great Graphic Design
Every single thing you interact with has been designed. Everything you see, with the exception of nature and the natural world, has been designed. From adverts you see on the sides of buses and in the Underground, to the social media apps and websites you use on a daily basis. The website you’re looking at now to read this was designed.
With our eyes and brains constantly being shown adverts for different products, cover art for various new music, competing websites wanting to get our attention, it’s vital to have top notch design for your business and your brand. Bad design sticks out like a sore thumb, and nothing will turn away potential customers faster.
The example I like to use when illustrating this point is cover art:
Let’s say you’re an aspiring musical artist. You’ve spent endless hours perfecting your album or mixtape. The instrumentals are perfect, the lyrics have been written, rewritten, then changed some more, making sure they’re impeccable. Everything has been mixed and mastered to the highest quality. The final thing is the cover art.
This is where a lot of artists will just slap anything together, and not be too worried about what it looks like. As long as the music is good, right?
Unfortunately, this isn’t the case. Think about cover art like a book cover. The old saying “don’t judge a book by its cover ” doesn’t really apply. With so many different products competing for your attention, the only thing most people have time to do is quickly look at the cover, especially with music, and make a snap judgement whether or not they will read, or listen, in this scenario.
The general rule I tend to stand by is that unless I know the artist, and am already a fan of theirs, I won’t listen to the music if it has bad artwork. This is the case for a lot of people. Your potential audience wants to see that you’ve put time into the artwork, having either created it yourself, or hired a professional 😉. That shows them that the musical content will be the same quality.
The best example I can show you to illustrate this is Kanye West’s album Yeezus. This, notoriously, has bad artwork, in fact, no artwork. The only reason that I would pick this album up and listen is because I know the artist, know his music, and know that I’m going to get quality. Now think if this was someone who was new on the scene? There’s no chance I’d listen. But, now compare that to the fan made, alternate artwork. It’s clean, concise, well designed and all around aesthetically pleasing. There’s much more chance I’d pick that up.
In the end, it all comes down to design.
There are endless, and I mean endless, numbers of products, services, adverts and more all competing against you and your brand. If you want to come out on top, you need fantastic design. Sadly, in this world, a great idea isn’t enough anymore.
You could have the best idea, the best product or the best service in the world, but if it’s backed up by poor design in terms of advertisements, branding, or even packaging, it won’t be taken seriously at all.
If you don’t know what areas you need to improve on, why not check out the 8 types of graphic design, to get a better idea?
As you know from using this website, I’m a freelance graphic designer. If you’re looking to level up your branding, cover art, flyers, or anything else, then please get in touch, and we can push your business to the next level!