The Types of Social Media Content that People LOVE
As business owners, and people looking to grow a brand, we need to know how to create content that our audiences will respond to and enjoy.
Content that people love can range from informative Instagram carousels, to funny videos and memes.
I wanted to break down some different content types into different categories to help explain what emotions and feelings they might invoke in your audience.
An example of a Social Challenge. #GodzillaChallenge by Eminem on Instagram
Entertaining
Memes
Comics
Giveaways
Jokes
Throwbacks
Social Challenges
An example of an Inspirational Quote. By @quoteoftheday on Instagram
Inspirational
Quotes
Stories of Triumph
Amazing/Interesting Facts
Motivational Videos
Educational
Carousels
Tips & Tricks
Q&A Sessions/FAQS
Case Studies
An example of an Informative Carousel. By Samuel J. Stroud on Instagram 😉
Conversational
“Caption This” Posts
Polls
Questions in General
An example of a “Caption This” post. By Rob Zombie on Instagram
Personal Connection
Behind the Scenes
Features of Employees
Photos of Life/Events
An example of a Behind the Scenes post. By Movie.Effects.VFX on Instagram
Promotional
Webinars
Products/Services
Discounts
Client Testimonials
An example of a Testimonial post. By Debbie Elliotte on Instagram.
Remember, it’s important to know that different audiences like different things! If you’ve cultivated an audience that really enjoys informative content, posting a meme might not be the best idea.
Take the time to experiment to see what works and what doesn’t!
Are there any other topics that you’d like to see covered here? If so, then please let me know via the contact page, and I’ll see what I can do!
As you can see from being on this site, I’m also a freelance graphic designer, so if you need help with any projects you’re working on, I’d be more than happy to get involved! I’m currently available for both short and long term hire.
Thanks for reading!