Did you know that some of the world’s most famous logos contain messages that are hidden right before our eyes? You’d be surprised how many things you miss, despite seeing some of these logos every single day! Check them out below…

Toyota

Did you know that the Toyota logo contains the name of the brand?

Tour de France

Hidden within the Tour de France logo is a cyclist. I bet you won’t be able to stop seeing this now that you know it’s there!

FedEx

This is the first one that a logo of designers discover when they start studying uses of negative space. The arrow is said to represent speed and precision.

Baskin Robbins

I’m a huge fan of this one. The hidden “31” in the Baskin Robbins logo represents the number of flavours offered by the brand.

The Guild of Food Writers

This logo marries together the two aspects of the organisation – A pen for writing, and a spoon for food.

/

Did you already know about these, or are they knew to you? Should some more logos be added to this collection? If you think there should, let me know!